Armand LEBRUN
Directeur de clientèle - Account Manager - Communication & digital strategy, Van
Customer-oriented strategies, e-business plan, change management, Knowledge Management, Learning organizations...so many key topics to evolve in a more and more unstable environment. Fast-growing changes can lead to bad consequences to companies uncapable to react quickly, that's why they have to be closely supported in their development.
The digital era has increased the amount of information as well as the engagement of users: customer's needs and expectations are more and more numerous, while evolving continuously.
Based on experience with various clients (Louis Vuitton, Citroën, Quiksilver, GrandOptical, Ferrero, Louvre Hôtels, Belambra,...), meetings with many profiles (Managers of distribution / Marketing & communication / E-Commerce / IT / Project / CRM / HR / Finance ...), unusual situations and anecdotes, I'm now convinced that successful companies are building learning organizations.
As an Account Manager in the field of communication advisory, my role is to understand the clients' environment and objectives in order to build evolving and targeted digital strategies.
The main part of my professional working experience is related to sales, digital marketing and business development.
My skills and motivation reside in jobs that require building strong business relationships, customer-oriented strategies and organizational behavior.
143 contactsVanksen is a leading digital agency that provides value added services to international brands. Based in Luxembourg and Paris, the communication agency supports brands in implementing innovative online strategies, with a strong focus on tactical campaigns and consumer analysis.We provide brand management solutions that help organizations protect, promote and monitor their brand online.
Missions:
# Support brands in their online communication strategy
- Brand promotion: Website creation, SEO, SEA, Display, Social Ads
- Brand protection: Domain Name Management, Monitoring, brand abuse and counterfeiting management
- Social Media & E-Reputation: SMO, Authority, Monitoring, Community Management
- Web Analytics: Campaign Performance / KPIs / ROI
# Ensure organization efficiency to achieve project goals
- Manage team project and planning
- Coordinate business lines, suppliers and support teams
- Pay attention to the quality and the profitability of missions
- Update both services and internal processes according to customer feedback and market evolution
# Delelop business opportunities
- Elaborate commercial recommendations to support strategies
- Enhance missions of existing accounts
Clients' industries: Hotels, Tourism, Automotive, Banking, Luxury, Health, Fashion, Food
2004 - 2006The École Supérieure de Commerce de Pau (ESC Pau) is a French business school. ESC Pau's quality is recognized at European level through its EQUIS accreditation.
Missions:
# Update corporate and services websites: mainly structure & content
# Set up promotional online strategies through Search engine optimization (SEO) and Search engine advertising (SEA)
# Brand protection through a domain name strategy
# Follow-up website performance thanks to Web Analytics tools
# Define specifications, negociate and manage suppliers
2001 - 2001Comptanoo.com aims at helping entrepreneurs create and manage their businesses. The portal's innovative technology platforms give small business owners access to appropriate content, enterprise software, insurance and other solutions.
Missions:
# Market analysis and benchmark
# Definition of commercial tools (brochure, CD-ROM).
# Website content optimization
# Upgrade the customer & controlling firms data base
# Presentation of Comptanoo solutions in one to one meetings during accountants professional events
1999 - 1999Jan Bruinsma is a beverages whosaler based in the Dutch side of Sint Maarten (Netherlands Antilles)
Missions:
# Sales analysis and reports for Pepsi, Heineken and Ocean Spray
# Promote the launch of a new beer on the Carabeen area: Amstel Bright
# Analyze strategic hot spots to set up promotional events
1997 - 20012001 - Bongrain
Consulting Mission; www.bongrain.com (3 months)
2000 - GIFI Headquarters
Marketing and advertising Assistant; www.gifi.fr (2 months)
1999 - Vignerons de Buzet (Wine producer)
Sales Assistant; www.vignerons-buzet.fr (6 months)
1998 - FNC (Services)
Sales Mission; www.fnc.fr (2 months)
1997 - 1998 Crédit Agricole (Bank)
Reception agent; www.credit-agricole.fr (4 months)
Summer job - Restaurant, Reception agent