Malik Zeniti
New Business Development Leader, DuPont Protective Technologies
Since 2008 New Business Development Leader
Developing and commercialisation of new products in new segments:
Optical materials and protection of perishables
www.diffusereflection.dupont.com
Global Sales& Marketing Mgr.
carpet backing, footwear and homefurnishings
• Global segment lead with functional guidance to sales people in US,AP,CEE and direct reporting in Europe
• Develop and implement global business plans to maintain profitability
Professional Experience: 9/ 1990-to present: DuPont de Nemours (Luxembourg)
1/2006 Global Business Manager Carpet backing, Apparel&Homefurnishings
www.carpetbacking.dupont.com, www.footwear.dupont.lu
Special Skills/Training/Interests
Quote: “Dedicated, Resourceful, “Energizer” for any team he works with”
- Professional trainings in sales& marketing, coaching i.e Coaching skills, Marketing trainings, Positioning, Negotiation skills, Account & Sales Mgmt., Six Sigma Greenbelt certified,Rapid Market Assessment projects, Employee Health& Safety Teamleader coordinating Safety activities
Major Career Accomplishments and Passions
Progressive business experience selling and marketing technical products in B2B in different industries through various marketing& marketing mix approaches. Driven by value creation in growing markets, experience in declining markets by using differentiated Marketing
- Track record of driving segmentation to obtain top- and bottom line growth in segments
- Passion for new product development in Civil eng., packaging, flooring(’95-’08)
- Established distributor networks in Western and Eastern Europe (‘95-’98)
- Reorganized business models to improve long-term profitability
- Technical Marketing and product development support in Nonwovens
- Initiated consolidation of CAD system and lead composite project for customer Airbus (’89)
15 contacts2006 - 20071/2006 Global Business Manager Carpet backing, Apparel&Homefurnishings
www.carpet.dupont.lu, www.footwear.dupont.lu
• Handling US, Europe, CEE and Asia Pacific with regional team of sales people
• Developed global business plan and implemented to maintain $ in declining market
• Developed growth in Carpet & Footwear in Asia Pacific with sales people in Asia
• Initiate segment activities in US with North American Sales mgr.
• Initiated marketing and account plan activities in Europe (upadated webpages, sales tools, exhibitions)
2000 - 2005www.medicalpackaging.dupont.com, www.dupont.lu/solutions_industrial.html
Responsible for 50% of xx Mio $ in 15 accounts all-over Europe
Developed and implemented business plan for End-Uses (15% CAGR)
• Handling of major European account for growth
Established account plans to grow accounts to be less vulnerable to major account
• Executed end-user visit program to sustain growth Developed new accounts with innovative concepts with other SBU’s
• Initiated marketing activities in Europe (exhibitions, packaging workshops, articles)
1994 - 2000Sales & Marketing Responsibility with freedom to act in pricing for volume & margin Achieved 15% growth in areas of responsibilities through competitive & product portfolio analysis, marketing segment programs and financial analysis to meet business objectives
Development & implementation of bus. segment strategies to improve Sales & profits
Segments: established and executed end-use plan in key accounts of higher profitability www.typargeo.com
Developed benefit driven homepage and sales brochures ( www.zemdrain.com )
Proposed and implemented growth plan to establish Distributor network in CEE
Established market access and distributor network for in Central &E Europe
Account responsibility included sales, pricing, product planning, new business, MC/PR like exhibitions, technical marketing, DIN/CEN committees & trade associations.