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Anne-Laure PICHON

LUXEMBOURG

En résumé

Mes compétences :
Communication
Culture
International
Management
Management international
Marketing
Musique

Entreprises

  • Telindus - Proximus group - Marketing Manager

    2010 - maintenant
  • Telindus Belgacom ICT, Luxembourg - Marketing and Communication Officer

    2006 - 2010 * Conducting primary and secondary market research to provide market analysis and competitive intelligence
    * Developing and executing marketing campaigns to create valuable marketing and communications mix (corporate website, PR, events?) designed to maximize the company?s revenues
    * Creating and rolling-out integrated lead generation, contact management and marketing automation database system
    * Liaising with agencies, strategic partners and internal counterparts to create result-oriented marketing actions
    * Following-up marketing and co-marketing budgets
  • Electricité de Strasbourg, Mundolsheim, France - Junior E-business project manager

    2005 - 2006 * Implemented the marketing and sales partnership “energy partners”: scope definition, planning, monitoring and control
    * Managed website development content (internet and extranet)
    * Supported and trained sales teams in understanding web-based services and their ability to promote these solutions to their customers
    * Developed and monitored online sales supports : offers and services
  • Primesoft, Manila, Philippines - Junior business development manager

    2004 - 2004 * Conducted market/feasibility study and benchmarked business models on the French Offshore Outsourcing market
    * Planned marketing plan including strategies, objectives and mix
    * Developed sales supports/ brand-building tools: website redesign and content development, customer testimonies, press releases…
    * Developed strategic partnerships and affiliations
  • Jurys Doyle Hotel Group, Dublin, Ireland - GSS

    2003 - 2003 * Customer reception and front office
    * Conference and meeting rooms coordination
    * Customer service : information, coordination, management
  • Navarre ministry of tourism, Spain - Coordinator Assistant, Nav’art Festival

    2001 - 2002 * Participated to the festival programme planning (Art exhibition, concerts, conferences, street show)
    * Developed media planning, edited communication mediums(programmes, posters, invitations, press kit...)
    * Organized the logistics during the concerts and the stay of 180 artists coming from the Navarre Region
  • GenneX healthcare technologies, Chicago, USA - Marketing assistant

    2000 - 2000 Monitor competition and provide operational support to the marketing department
    * Conducted a competition analysis on the U.S. health portals
    * Promoted the Women’s Health portal estronaut.com
    * Created direct marketing actions
  • Crédit Agricole-Service des affaires internationales, Strasbourg; France - Intern

    1999 - 1999 Administrative clerk, CRÉDIT AGRICOLE : internship in the International Department, Strasbourg
    - Controlling letters of credits
  • CID, Strasbourg, France - Stagiaire service Import

    1999 - 1999 Import Assistant Internship, CID (central buying office)

Formations

Réseau

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