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Hicham AMINI

AGADIR

En résumé

BUSINESS SUPPORT REPRESENTATIVE MOROCCO

Independent, rigorous and objective oriented.

I’ m a Moroccan agronomist Engineer in crop protection graduated from " IAV HASSAN II" and following a Specialized Master in Marketing, Management. Holder of a training certificate in communication and sales techniques from (FC).

I began my career with the PNUD in Tunisia in technology transfer in agriculture, I was in charge to setup a new high level vegetable nursery and supervising farms where new technologies of production were introduced, i acquired considerable experience in the conduct/protection of many crops and Agrochemicals Business .Then i switch to Technical and Marketing responsible with the group CASEM-HORTEC. And was shortly rewarded for the position of Technical and Sales Responsible.

In 2006, I integrated SEMAPRO as a Research and development Manager in Morocco. In this new experience i achieved honorable goals.

In 2007, I integrated FEED & FOOD as SALES MANAGER in Agadir, during 6 Years, I success to improve the turnover to reach the level of 50 millions dirhams.

Since 2013, I’ve joined the large group of AAKO B.V (CROP & NON CROP PRODUCTS) as a Business Support Representative in Morocco with a beginning of integration in North Africa (Morocco, Algeria, Tunisia, Egypt, Sudan).In this new position, I'm in charge of managing a large portfolio with big companies, registering and launching new products, preparing the annual forecast and budget ,Import & export procedure etc...But the big challenge is to increase the turnover of the territory. The first targets have already been achieved and more will follow.

Throughout this period, i acquired considerable skills on several levels: Agrochemicals,International Business, Marketing,Import & export of Agricultural inputs, Information and training days, Management team, Leadership, Management of the distribution network,

Specialities : Agrochemicals, Seeds, crops protection, Communication, Marketing, entertainment groups, Leadership

Mes compétences :
Phytopathologie
Agronomie
Négociation
Marketing stratégique
Business development
Business planning
Stratégie commerciale
Business management
Management

Entreprises

  • AAKO B.V. - Business Support Representative Morocco

    2013 - maintenant Developing and introducing new products by conducting farmer’s meetings and actively participating in key field and technical / marketing events.
    Working closely with distributors to support their sales by providing technical expertise and references for distribution customers in the country.
    Responsible for developing and promoting the portfolio in cooperation with our technical / marketing / sales team and distributor organizations, Implementing local experience and technical knowledge across Morocco to achieve efficient and effective product development and promotion.
    Defining , prioritizing and executing development / marketing projects according to product potential and established budgets.
    Assessing market fit and providing market intelligence such as market data by segment and developing farmer needs.
    Preparing launch campaigns, conducting seminars, set up and follow products demonstration.
    Following, reviewing and analysing field trials.
  • FEED & FOOD - SALES & DEVELOPMENT MANAGER

    2007 - 2013
  • SEMAPRO - Reaserch & Development Manager

    2006 - 2007
  • groupe casem-hortec - Sales & development Manager

    2004 - 2006

Formations

  • Iav Hassan II (Rabat)

    Rabat 1995 - 2001 AGRONOMIST
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