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Icmg
maintenant
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Marc Ecko Enterprises
- Directeur de Création
2009 - 2011
- superviser le design des collections des différentes marques Ecko Unltd Denim, Ecko Kids, Sir Benni Miles - 10 Millions d'Euros de Chiffre d'Affaire / an:
- diriger une équipe de 10 Stylistes et Graphistes.
- collaborer avec les différents services marketing des filiales Internationales du groupe :
- superviser les différents intervenants impliqués dans le développement de prototypes et de production:
- veille concurrencielle:
- créer une interface avec les différents distributeurs internationaux et partenaires:
- présenter semestriellement les collections aux distributeurs internationaux
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Www.michelabraham.com
- Owner/CEO
2004 - maintenant
Customers:
Ecko Unltd (USA)
Alberto Aspesi (Italy)
Avirex (USA )
Scott USA (Switzerland)
Ed Hardy (USA)
Sir Benni Miles (Germany)
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Marc Ecko Enterprises
- Directeur de Collection pour le Département International
2003 - 2009
- optimiser l'offre produit de l'entreprise pour le marché International de la marque Ecko Unltd. 10 Millions d'Euros de Chiffre d'Affaire / an :
- superviser sur place les différents Licenciés Internationaux aux Royaumes Unis - Mexique - Panama - Afrique du Sud 5 Millions d'Euros de Chiffre d'Affaire / an.
- présenter les collections des marques Ecko Unltd., Zoo York, MEC, Avirex, G-Unit aux distributeurs Internationaux.
- mettre en contact l'entreprise avec des artistes correspondant à l'image de la marque et créer des collaborations-produit. - créer des mini-Collections thématiques en collaboration avec Marc Ecko.
- superviser les différents intervenants impliqués dans le développement de prototypes et de production:
- se tenir informé des différentes tendances qui se présentent dans le marché.
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Marc Ecko Enterprises
- International Fashion Marketing Manager.
2002 - 2003
- créer les collections Ecko Unltd pour tous les pays du monde excepté USA
- créer les collections de vestes pour Ecko Unltd International
- optimiser l'offre produit de l'entreprise pour le marché International de la marque Ecko Unltd.
- informer l'équipe de design des USA sur les dernières tendances de la mode européenne.
- présenter semestriellement les collections aux distributeurs internationaux.
- superviser les différents intervenants impliqués dans le développement de prototypes et de production en Asie.
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Sir Benni Miles NYC
- Head Designer
1999 - 2002
*Head Designer
JMS Distributions / Westcoast GmbH - Am Flossbach 15 - 67112 Mutterstadt – Germany
Job description:
Trend forecasting and marketing:
- Elaborated seasonal (twice a year) trend-books for the Design Department, based on the individual needs of the different markets in Europe, and the competitors’ range of products by:
* attending Berlin, Paris, London, Barcelona, Milan Las Vegas and Koeln Fashion Trade Shows
* buying samples and researching in stores in cities all over Europe.
* collecting information and references from European fashion and entertainment press.
- Set up colors and fabrication plans for the season:
* selecting colors to be used in the collection for the season (based on trends and
previous collection’s best-sellers).
* sourcing and collecting all fabrics that will be in use for the season after attending
fabric trade shows in Milan (Pitti Filati) and Paris (Premiere Vision)
- Elaborated seasonal trend books for the marketing department
* presenting in a graphical and non-technical way an preview of how the collection would look like, its visual
language and the targeted customers.
Design and development of urban menswear collections for the European markets
(all countries of the E.U. and Switzerland):
- Created 2 to 3 collections a year, for each of the 2 Brand names:
* designing a big portion of visuals and illustrations to be used as embroideries, prints or trimmings (labels, patches, zippers, buttons…) on the garment.
* creating pattern to be repeated on printed fabrics.
* creating technical packages, giving all data and information about a garment on a single document, in order to be understood by vendors and factories.
- Developed size specifications chart for the various garments in use:
* creating a document for each sample requested, detailing all measurements for
every size, to be sent to the pattern makers.
- Set up of color rotations and merchandising of the lines:
* creating “rules” on how to combine colors and fabrics, in order to have consistency through the lines and saving manufacturing costs.
* developing technical documents describing the materials to use and the different color variations of all
trimmings (labels, patches, zippers, buttons…) prints and embroideries to match with the many colors and fabrics in use.
- Commented prototypes, salesmen and pre-production samples.
* very detailed observation and report on the samples received from the factories before production, to make sure that fittings, silhouettes, fabrics, colors and trims correspond to the instructions given originally.
Responsible for pre-production communication with overseas manufacturers and buyers agents as well as post-production reviews with the sales department:
- Follow up of the sample processing with agents and factories:
* making sure that all samples will be received on time.
* making the necessary changes to reach the target costs of each item.
- Follow up of the production schedule
* making sure that the goods will be produced and delivered on time to the warehouse.
- Presentation and explanation of the lines to the salesmen before selling.
* meeting with salesmen from all over Europe to clarify prices, qualities, concepts and all necessary
information needed before their visits to the buyers.
Managed design team of seven fashion and graphic designers.
Merchandising and sourcing of new fabrications.
- Constant contact with fabric manufacturers for innovative and trending fabrics.
- Elaboration of a fabric plan in order to:
* reach target price
* reach target customer
* have consistency throughout the line
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Panzini Textilhandels GmbH
- Fashion Designer / Retail Manager
1998 - 1999
Panzini Textilhandels und Vertriebs GmbH – O 7, 20 – 68161 Mannheim – Germany
Job description :
Trend forecasting and marketing :
- Setting up colors and fabrication plans for the season for each individual Brandname.
* selecting colors to be used in the collection for the season (based on trends and
previous collection’s best-sellers).
* sourcing and collecting all fabrics that will be in use for the season after attending
fabric trade shows in Milan (Pitti Filati) and Paris (Premiere Vision)
- Creation of advertisings and promotional material for both Brandnames and Retail Stores.
Design and development of urban menswear collections for the German market:
- Creation of 2 to 4 collections a year, for each of the 4 Brandnames.
* designing all visuals and illustrations to be used as embroideries, prints or trimmings (labels,
patches, zippers, buttons…) on the garment.
* creating pattern to be repeated on printed fabrics.
* creating technical packages, giving all data and information about a garment on a single document, in order to be understood by vendors and factories.
- Developed size specifications chart for the various garments in use:
* creating a document for each sample requested, detailing all measurements for
every size, to be sent to the pattern makers.
- Set up of color rotations and merchandising of the lines:
* creating “rules” on how to combine colors and fabrics, in order to have consistency through the lines and saving manufacturing costs.
* developing technical documents describing the materials to use and the different color variations of all
trimmings (labels, patches, zippers, buttons…) prints and embroideries to match with the many colors and fabrics in use.
- Commented prototypes, salesmen and pre-production samples.
* very detailed observation and report on the samples received from the factories before production, to make sure that fittings, silhouettes, fabrics, colors and trims correspond to the instructions given originally.
Layout of salesbooks for the salesmen. (catalogue showing all colors available, price and fabrication)
Management of Retail Store:
- Buying and Retail merchandising
- Managing a team of 5-8 retail salesmen
